I principi fondamentali della Tecnologia pubblicitaria (Ad tech)

I principi fondamentali della Tecnologia pubblicitaria (Ad tech)

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Publisher listing. Publishers utilize SSPs to list their available ad inventory and the pricing for each impression. This information is shared with potential advertisers through an ad exchange.

Optimizes programmatic campaigns by providing dynamic targeting parameters and access to premium inventory

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Content and format control. Publishers can have control over what content and ad formats appear on their websites or mobile apps. They can actively manage the ads to ensure they align with their brand’s values and ban ads containing sensitive or inappropriate content.

As its name implies, a DSP is driven by the demand side of the advertising equation: Advertisers seek inventory that will help them reach the right audiences at the right time, within a defined budget.

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Relevance to Audience. RTB enables publishers to ensure that the ads displayed on their platforms are relevant and engaging for their audience. This relevance improves the user experience and engagement, benefiting both the users and the publisher’s ad revenue.

Another key benefit of SSP software is that it allows publishers to better control pricing of their ad inventory, e.g. through using floor prices.

Xandr–offers both a DSP, SSP, and ad exchange services. Being a wholesome ad tech platform, it enables everything from real-time bidding and programmatic buying, and data management to dynamic creative optimization tools and audience targeting.

All the requests and responses are managed automatically by the RTB algorithms running under the hood of SSPs, DSPs, and ad exchanges. Those algorithms send and receive RTB data, complete transactions, and deliver the ads to be shown on ad spaces. The ‘common language’ that SSPs, DSPs, and RTB exchanges use to talk to each other is called RTB protocol. It’s a modello communication protocol that defines how bid requests and responses should be written and what data they should contain. RTB Doesn’t Equal Programmatic Advertising

Real Time Bidding là đặt giá thầu dựa trên thời gian thực Với RTB, người mua quảng cáo đặt giá thầu trên một lần hiển thị. Nếu thắng thầu, quảng cáo của người mua sẽ được hiển thị ngay lập tức trên trang web của nhà xuất bản.

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Real-time strategy adjustments. Advertisers can make informed decisions about Automazione pubblicitaria their marketing strategies as their RTB campaigns progress. They have the flexibility to modify bidding strategies and adjust campaign elements in response to real-time results, ensuring optimal performance.